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Lessons from launching during the DTC boom
This interview is also available as a podcast for The New Consumer members. Subscribe or sign in to listen. One of the first brands that really captured my attention, while I was starting The New...
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Recalibrating for retail
The brand that’s still winning my fridge is Acid League, the wildly creative Toronto-based food startup that debuted with a fun lineup of vinegars a few years ago — including Meyer Lemon Honey and...
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Is Nike actually good at digital? Or is it just lucky to be Nike?
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. It’s extraordinarily rare for a perfectionist, iconic company like Nike...
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The AI pin is probably doomed
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. Humane, a consumer tech startup founded by former Apple designers that...
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Two new Japanese boutique hotels that are doing it right
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. Hello hello! It’s Dan Frommer, back with The New Consumer. How’s the...
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Introducing Consumer Trends: 2024
I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is a 97-slide presentation that you can view and download for...
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McDonald’s is here to save us from diabetes. Just kidding!
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. McDonald’s has launched a new concept called CosMc’s, a...
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How AI will open new possibilities for commerce — and how you can get started
Artificial intelligence could profoundly change many aspects of life over the coming years, including how we buy things and how we interact with products, brands, and merchants. This is exactly the...
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TikTok Shop is huge. Will it last?
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. Hello hello! It’s Dan Frommer, back with The New Consumer. Did you...
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How Herman Miller aced its brand refresh
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. It’s rare and refreshing when a legacy company tweaks its visual...
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Poppi in play
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. Hello hello! It’s Dan Frommer. It’s The New Consumer. What’s on your...
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Why Walmart is buying a TV brand
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. Walmart wants to watch you watch TV: It announced this week that it’s...
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The commerce exec’s guide to the Apple Vision Pro
I’ve spent a bunch of the past few weeks testing out Apple’s new Vision Pro headset. It’s interesting! And, for commerce and marketing executives, I think Vision Pro — and the bigger idea behind it —...
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Maybe Whole Foods isn’t asleep at the wheel
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. Amazon’s stewardship of Whole Foods Market has been largely...
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Introducing the Consumer Trends Food & Wellness Special Report 2024
I’m excited to share a new Consumer Trends special(!) report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is a 56-slide presentation that you can view and...
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The 50 top-growing food categories in America
For the second year in a row, Instacart, the online grocery platform, generously provided exclusive data for the Consumer Trends Food & Wellness “Expo Special” report that I published last week...
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The sketchy side of crowdfunding
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. Levels, a startup that’s trying to consumerize blood-sugar tracking —...
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